What is Marketing? – The basic question which every person
in the field of marketing wants to know in the first place.
Great marketers of the world have tried to do this
impossible task to ‘define marketing’. Even Google knows the amount of search
done on keyword ‘define marketing’ that’s why when you type define mar… Google instant shows marketing and throws 492
million results on searching ‘define marketing’. There are hundreds of
definitions of marketing available online and marketing books but I am giving
you 7 refined and most accepted versions of definitions.
Social Definition
“Marketing is a societal process by which individuals and
groups obtain what they need and want through creating, offering and freely
exchanging products and services of value with others”
Managerial Definition
“Marketing is art of selling. Marketing is not just selling.
Selling is only the tip of the iceberg!”
Peter Drucker’s Version
“The aim of marketing is to make selling superfluous. The
aim of marketing is to know and understand the customer so well that the
product or service fits him and sells itself.”
American Management Association’s Version
“Marketing is the process of planning and executing the
conception, pricing, promotion and distribution of ideas, goods and services to
create exchanges that satisfy individuals and organisational goals.”
Philip Kotler’s Version
“Marketing is the art and science of choosing target markets
and getting, keeping and growing customers through creating, delivering and
communicating superior customer value.”
Wikipedia’s Version
“Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large.”
Marketing is about communicating the value of a product,
service or brand to customers or consumers for the purpose of promoting or
selling that product, service, or brand
Crazy Mirchi’s Version
“Marketing is an act of decreasing the gap between the
customer’s needs and products available in the market”
Source:
https://www.quora.com/What-is-marketing-9
